Upcycled Grain Project
Client
Product Type
Motion For Mobile
Rutherford & Meyer
Social Animation
Year
My Role
2023
Graphic Design
2D Animator
Audio Editor
1-minute animations to present Upcycled Grain Project, a cracker brand from Rutherford & Meyer.
The animations are designed to cater for social media ads, with short, dynamic animation, aiming to focus on the products, its benefits, and highlight the brand. The client also wants to emphasis a bit more the making process and the 'recycling' origin of the ingredients, which we incorporated into our animation in a light and informative way.
Creative, Sustainable and Youthful are the main keywords Upcycled Grain Project wants tohighlight in this animation project. Working collaboratively with a designer and a 3D animator, I successfully deliver a product that resonates well with the brand's message within 4 weeks.
STORYBOARDS
Using the brand's existing assets and guidelines, we were able to create the storyboard that tells the Upcycling stories while highlighting the products' features.
We aim to break the structure of the video into smaller sector, where the client can then re edit and mix and match them together for some smaller videos.
One of the challenges in the design phase is we want it to be adaptable to 16x9 (Landscape), 9x16 (Portrait) and 1x1 (Square) dimensions.
MOTION GRAPHICS
We built the boxes in cinema 4D and animated them. This help elevated the opening shot significantly compare to using 2D assets. Combining with the simple but delightful and dynamic 2D animation, we were able to deliver a product that satisfied all the client needs and expectations.
Since we considered different formats during the design phase, adapting the animation into different dimensions got way faster and easier.
CATERING FOR
SOCIAL MEDIA PLATFORMS
Once the motion graphic and music were approved, the animation then got adapted to various ratio aspects like 1:1, 16:9, 9:16 to cater for different social media campaign and platforms.
In addition to videos, we also able to extract small animation like logos and icons animation as a gif package and images so that our client can reuse them on other digital material.
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