Fox and Co
6th Birthday
Anniversary Animation
Client
Fox and Co. Design
Year
2021
Product Type
Social Animation
My Role
Art Director
Illustrator
2D Animator
Audio Editor
A short animation for social media to celebrate Fox and Co. design turning 6 in 2021. The production takes 2 weeks with a team of 2 animators and a 3D modeller.
As the lead animator and art director for this piece, I had alot of creative freedom to bring in my own vision into the art style.
I work collaboratively with another 2D animator to create the storyboards, and then proceed to do the styleframes to develop the look and feel.
STORYBOARDS
Taking inspiration from the Fox and Co. brand where each team member has their animal avatar, I came up with this 6 frames storyboard. Each shot has a centred animal with various settings and background in different animation styles. The idea is to connect each frame with the same composition, while showcase the variety to styles we have as an animation studio.

STYLEFRAME
Styleframes are snapshot of how we want the look and feel of the final animation to be. For the 3D scene, to establish the art direction, I also did 2 pieces of concept art to help guide the 3D artist to create the scene that suits with the rest of the animation.



