Eden Juice
Social Animation
Client
Product Type
Motion For Mobile
Eden Juice
Social Animation
Year
My Role
2023
Graphic Design
2D Animator
Audio Editor
Short animations to present Eden Cherry Juice, a product from Eden Orchard.
The animations are designed to cater for social media ads, with short, dynamic animation, aiming to focus on the products, its benefits and highlight the brand.
A fun motion graphic project in which I took part from designing to motion designing. Working with a senior graphic designer and a 3D animator, we have successfully delivered a product that satisfies the client's visions and help brings their brands value to the customers.
INITIAL STORYBOARDS
We started by exploring the visuals and developing the storyboard for the client.
To maximise the reuse value of our animation product, we frame each shot in a way that is versatile enough to work with different aspect ratios. This goal was achieved by keeping the major information and visual fit in 1x1 aspect ratio, then we can expand the framing accordingly to fit other desired format.
Using the brand's existing assets and design material, I created 3 options for the initial storyboard. These storyboards help the client visualised how we can use the existing aesthetic from their brand to tell their story
STORYBOARD REVISION
However, the client got back to us asking to elevate the look and feel of the brand to something more luxurious, as they looking to target more sophisticated audiences.
Due to the scope and the timeline, we need to find some solutions within our current brand assets. We then came up with using 3D background to create more depth to the design.
The client was really impressed of the changes in direction. They ended up choosing the red background for the final design.
MOTION GRAPHICS
Working with a 3D animator, we animated the bottle spinning, and rolling in Cinema 4D, and then comped in the text animations using After Effects.
Since we considered different formats during the design phase, adapting the animation into different dimensions was an easy and smooth process.
The results is a short, dynamic animation that tells the story and elevated the brand images, while stays close to the brand essence and guidelines.